Hult International Business School

 

Yesterday John Purkiss ran a Brand You seminar for executive MBA students at Hult International Business School. In terms of student intake, it’s the world’s largest business school. http://www.hult.edu

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BRAND YOU in Spanish

 

We are pleased to announce that Brand You is due to be published in Spanish by November 2014. The publisher is Ediciones Trillas in Mexico City.

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How to be headhunted

 

Much has changed in the eight years since Barbara Edlmair and I wrote How To Be Headhunted. Here’s an update which should help you get your next job. LinkedIn has become essential. Some executive search firms now actively discourage people from sending in unsolicited CVs. Instead, they recommend you keep your LinkedIn profile up to date, so they can find out about you when they need to....

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BRAND YOU at London Business School

 

This is a short clip of a seminar that we ran at London Business School’s Alumni Reunion last month.

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Is 50 too old to rebrand?

 

The short answer is no. At the age of 50 you may well have 20 more years of work ahead of you. You also have an opportunity to build a stronger brand than ever before. The most powerful brands are authentic, i.e. based on who you are, what you love to do and what you do best. You have now accumulated a lot of experience and can answer these questions more clearly than ever before. (This article...

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Your three-second answer to the question “And what do you do?”

 

A couple of weeks ago I gave a talk at Scanners Night, an event for people with multiple interests run by John Williams, author of Screw Work, Let’s Play (also published by Pearson). What follows is an adaptation of a blog post he wrote beforehand on www.screwworkletsplay.com. Your three-second answer to the question “And what do you do?” By John Williams Most of the people I meet who...

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How your personal brand and your business’s brand can work together

 

Self-employed people and entrepreneurs are usually quick to understand the importance of personal branding. In many cases, the founder is the business – at least at first. However, even when the company employs many other people, the founder’s and the business’s brands remain intertwined. There are ways of ensuring that your personal brand helps your business to grow, rather than...

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How a personal website can help you

 

What happens if someone googles you? I google most people before I meet or interview them. The results are often patchy. In many cases there’s a LinkedIn page, often with other people of the same name. Maybe there’s a bio on a company website or something about a tennis club or planning application. If you want people to find you quickly, and get a clear impression of who you are and...

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What archetypes can do for your business

 

In our book Brand You* we use archetypes to help people build strong brand identities based on the talents they love to use in a particular way. If you aren’t familiar with the archetypes, you can download a short explanation when you join our mailing list. (See the right-hand column of this blog.) Archetypes are extremely useful in business. Here are some ways you can use them: * Once you find...

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Coming soon: the second edition of Brand You

 

We are pleased to announce that Pearson Education will be publishing the second edition of Brand You in August 2012. The first edition is still available, but will soon be out of print. Between now and August, the eBook of the first edition will continue to be available. If you would like to be notified when the second edition is published, please join our mailing list via this website. We...

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