Personal branding for artists
On page 178 of Brand You (the second edition, published by Pearson), there’s a list of good personal websites. One of them belongs to David Ralph Simpson, an artist I have known since I was five years old. He’s just sent me an eCatalogue, which looks like a great idea for painters, photographers and others. The theme is pétanque, the game played in the south of...
Read MorePersonal branding in Hungary
I’ve just received a nice message from Krisztina Nagy in Hungary: Hi John, I just wanted to say that your book was a big push on my road when it was published in Hungary in 2010. Thank you! Yours was the first personal branding book in Hungary so it was a big help to share the concept. Now I’m happy to say that my own book on personal branding (specialized for Hungarian small business...
Read MoreBRAND YOU in Czech
I’ve just received two copies of the new Czech edition from our publisher. The paisley man is cool.
Read MoreHult International Business School
Yesterday John Purkiss ran a Brand You seminar for executive MBA students at Hult International Business School. In terms of student intake, it’s the world’s largest business school. http://www.hult.edu
Read MoreBRAND YOU in Spanish
We are pleased to announce that Brand You is due to be published in Spanish by November 2014. The publisher is Ediciones Trillas in Mexico City.
Read MoreHow to be headhunted
Much has changed in the eight years since Barbara Edlmair and I wrote How To Be Headhunted. Here’s an update which should help you get your next job. LinkedIn has become essential. Some executive search firms now actively discourage people from sending in unsolicited CVs. Instead, they recommend you keep your LinkedIn profile up to date, so they can find out about you when they need to....
Read MoreBRAND YOU at London Business School
This is a short clip of a seminar that we ran at London Business School’s Alumni Reunion last month.
Read MoreIs 50 too old to rebrand?
The short answer is no. At the age of 50 you may well have 20 more years of work ahead of you. You also have an opportunity to build a stronger brand than ever before. The most powerful brands are authentic, i.e. based on who you are, what you love to do and what you do best. You have now accumulated a lot of experience and can answer these questions more clearly than ever before. (This article...
Read MoreYour three-second answer to the question “And what do you do?”
A couple of weeks ago I gave a talk at Scanners Night, an event for people with multiple interests run by John Williams, author of Screw Work, Let’s Play (also published by Pearson). What follows is an adaptation of a blog post he wrote beforehand on www.screwworkletsplay.com. Your three-second answer to the question “And what do you do?” By John Williams Most of the people I meet who...
Read MoreHow your personal brand and your business’s brand can work together
Self-employed people and entrepreneurs are usually quick to understand the importance of personal branding. In many cases, the founder is the business – at least at first. However, even when the company employs many other people, the founder’s and the business’s brands remain intertwined. There are ways of ensuring that your personal brand helps your business to grow, rather than...
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