Brand You

by John Purkiss & David Royston-Lee

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You already have a brand. As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room”. The best way to market yourself is to build your brand.

This book will show you how to:

  • Discover your talents, values and purpose
  • Become more visible in your market
  • Make the most of your networks
  • Build your brand online using blogs, LinkedIn, Facebook and Twitter
  • Attract people who want what you do in the way that
    you do it

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Chapters

1. Why build your brand?
2. How do brands work?
3. Personal branding: the essentials
4. Your talents
5. Your values
6. Your purpose
7. Using archetypes to build your brand
8. Staying focused
9. Explaining what you do
10. Telling your story
11. Aligning your CV with your brand
12. Your appearance, voice and behaviour
13. Charisma
14. Getting paid
15. Becoming more visible
16. Building your network
17. Building your brand online
18. Using social media to build your brand
19. Getting started with social media
20. Becoming famous
21. Protecting and extending your brand
22. Co-branding
23. Building a team