Chapter Headings

 1. Why Build Your Brand?
 2. How Brands Work
 3. Your Brand
 4. Your Talents
 5. Your Values
 6. Your Unique Combination
 7. Your Purpose
 8. Your Brand Identity
 9. Focusing on Your Purpose
10. Your Contacts
11. Telling Your Story
12. Your Appearance
13. Your Behaviour
14. Presence
15. Getting Paid
16. Becoming More Visible
17. Becoming Famous
18. Protecting and Extending Your Brand
19. Co-branding
20. Building a Team