Brand You played a pivotal role in helping me to take the most thrilling step of my career. After a long and successful progression of big and challenging corporate roles I had a natural break. Taking Brand You on holiday with me I started to think about what to do next. It led me to understand myself and what energises me most, and made me think about the figures that have inspired me like Edison, Gaudi, Dyson, Obama, Suu Kyi. The book took me back to an idea I’d had for many years about a new product, a new invention, that I had not made to work. Lifted and refocussed again by my identity as an innovator, I had another attempt at designing a revolutionary backpack, this time leading to a prototype that actually worked. Thus began a journey that has led from an idea on paper to the reality of a patent-pending new product, the wolffepack backpack, that is going into production and is soon to hit the markets. Brand You has led me to, and this isn’t an exaggeration, the adventure of a lifetime.
David Wolffe, Founder & CEO, wolffepack limited, www.wolffepack.com
To succeed in today’s fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.
– Gemma Greaves, Marketing Director, The Marketing Society
A must-read for everyone, from trainees to board members.
– Sanjay Shah, Chief Financial Officer, The London
Brand You solved my biggest question in marketing my personal brand.
” Who am I?
What do I want to be known for?
Aren’t these the greatest questions?
For a long time, I struggled with building my personal brand. I knew that in the eye of the market I wanted to be an expert – but it’s a dry, empty brand, lacking flavour, lacking … personality.
And then I read Brand You, and an overwhelming feeling of calm and excitement came over me: I finally knew ‘who’ I wanted to become!
It was there, strong and simple in the archetype chapter.
It made everything about my brand perfectly clear:
– the voice I have to use in my marketing
– the style in which I would teach
– the way in which I respond on my blog, on Facebook
– how I want people to label me
– even what type of clothes would go with my ‘archetype’
Branding a person is a complex business, but Brand You made it clear, simple and easily applicable. ”
Gabor Wolf, CEO, Marketing Commando
I’ve been networking for a week – I have 3 freelance jobs secured and 3 potentials. Brand You must be working. I’m feeling more authentic and purposeful than I’ve been for a long time. Thanks, it’s brilliant!
Anna Vaughan, Fundraising Consultant